Bikano bets big on frozen items, eyes Rs 200 crore from export market

New Delhi, May 26 Eyeing sales of Rs 200 crore from the export market in the current financial year 2023-24, snacks and processed food manufacturer Bikano on Friday launched a range of frozen products in the international market.
“With this well-thought-out move, the FMCG major expects to grow its business by as much as 25 percent from the international market,” Bikano said in a statement.
The food company said that demand for its products has been rising steadily over the years in the international market. In order to tap the growing demand, Bikano has invested Rs 400 crores for setting up a new plant spread over 25 acres in Greater Noida.
The company said it expects a 40 per cent year-on-year growth from the export market.
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd said that the firm is taking another stride towards participating in every food occasion by venturing into the international frozen food segment.
“With the increasing popularity of frozen snacks and meals worldwide, we recognize the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300 gms and 400gms,comprising a wide range of savory snacks, sweets, and frozen items,” he said.