MakeMyTrip collaborates with Microsoft to reshape travel booking landscape

Hyderabad, May 9 : MakeMyTrip , India’s leading online travel company , on Monday announced it has collaborated with Microsoft to make travel planning more inclusive and accessible by introducing voice assisted booking in Indian languages.
The new, in-platform tech stack powered by Microsoft Azure Open AI Service and Azure Cognitive Services, will converse with the user to offer personalized travel recommendations based on their preferences; curate holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel, and even help book these holiday packages, the travel company said in a release.
It opens the online travel ecosystem for every strata and demographic across the country.
Currently, the beta version of this integration has been introduced in English and Hindi for flights and holidays customers.
The next stage of voice assisted booking flow will cover other transport offerings. The feature has been embedded into the landing page of the platform and can be activated with a single click.
Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip said “This Generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands innative Indian languages that will alter the landscape of travel bookings hereon forth.”
Sanjay Mohan, Group Chief Technology Officer, MakeMyTrip said, “The new update will elevate the user experience and make our platform more inclusive, accessible, and easy to navigate. The beta phase will offer us learnings to further fine-tune all use cases before rolling it out to users atscale”.
Sangeeta Bavi, Executive Director, Digital Natives, Microsoft India, said, “Bringing together MakeMyTrip’s expertise with Microsoft’s AI capabilities, including Microsoft Azure Open AI Service, our collaboration will help make travel more inclusive and accessible for travelers across India, with trust and security at the core.”